It may be the fourth-place television network, but NBC has succeed in getting advertisers to sign on the line to $1.9 billion in commitments for the coming season -- a $100-million increase over last year, according to Advertising Age magazine. One unnamed media buyer told the trade publication that the increase could be attributed to the fact that some advertisers are moving more money into the upfront market from the "scatter" market in order to lock down lower prices. The network has also begun selling spots for next year's Super Bowl game, with two advertisers agreeing to spend $3 million each for a single spot, a record.
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